I recently taught a group of executives from Golden Eagle Broadcast System, China’s most progressive media organization and owners of 11 tv stations, several radio stations, and a movie production business. I taught them strategy, as part of a custom UCLA Extension program on entertainment in a digital area. If you have attended my Strategic Project Management course, you will remember the Noah’s ark case study. It was pure joy watching these execs enthusiastically develop a Logical Framework for the Noah’s Ark case in Chinese!

 

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