Your Customers Won’t Be Lost in The Cloud
These days, the customer is more empowered than at any time in history. The driving force behind this shift has been the accelerating movement towards online business. While competing for customer loyalty in today’s market is essential to survival, it seems ironic that many businesses which form strategic alliances are creating shared customer loyalty.
In a recent talk at the Bellevue Chamber of Commerce, Peter Wilson, Engineering Director of Google™ in Kirkland, Washington, described just how Google is positioned to help you and your business compete for and establish customer loyalty through Cloud Computing. Wilson explained that the shift away from the PC Era towards the Cloud Computing Era is gaining steam, as more and more companies utilize large IT companies such as Google to provide the powerful, consistent IT delivery tools that can handle not only the basics ( e-mail, calendar, spreadsheets, etc.) but also your customer sales.
Wilson further explained that because Google stores your customer’s profile, they become a shared customer between you and Google. Rather than feeling the need for you to solely own the customer, such partnerships can send customers to you at the moment they are searching for your products and/or services. To increase customer loyalty, Google has simplified the online checkout by making it one-click that completes the sale and passes the revenue on to you, the merchant.
There are lots of IT models, but what’s key is to choose one that adds significant value to both you and your customers, now and in the future. In thinking through strategic issues like these, make sure you use strong planning and implementation planning models like those described on our website( www.ManagementPro.com). That way you can make intelligent decisions and clear action plans that lead to win-win strategic relationships.
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